We make hundreds of decisions everyday. Decisions that not only impact us, but all those around us, from our families and friends to complete strangers. The decisions we make and the actions we take really matter.
Doing the right thing isn’t always easy, yet, understanding how we make up our minds means we’re more likely to do the right thing, in the right way more of the time.
Mapping how the world makes up its mind, MoralDNA results are helping us understand what influences us and what’s important to us whatever age we are, wherever we live and whatever job we do. Knowing this can help us all do better.
No one will be able to identify you through the information you give us. Anonymised and securely encrypted, it will never be passed to anyone else or used for anything other than the MoralDNA profile tool. We will never try to sell you stuff or contact you after you receive your report, unless you ask for help, and that’s a promise.