Are you an Angel, a Teacher, or a Governor?

Maybe you’re a Guardian, a Judge or a Philosopher

Welcome to MoralDNA!

We make hundreds of decisions everyday. Decisions that not only impact us, but all those around us, from our families, friends and colleagues to complete strangers. The decisions we make and the actions we take really matter.

Doing the right thing isn’t always easy, yet, understanding how we make up our minds means we’re more likely to do the right thing, in the right way more, of the time.

Mapping how the world makes up its mind, MoralDNA is an online assessment that will help you understand how we make difficult decisions we face. The MoralDNA Project is also helping all of us to understand what influences us and what’s important to us whatever age we are, wherever we live and whatever job we do. Knowing this can help us all do better.

You will shortly be able to complete a free, personal version of MoralDNA. No one will be able to identify you through the information you give us. Anonymised and securely encrypted, it will never be passed to anyone else or used for anything other than the MoralDNA profile tool. We will never try to sell you stuff or contact you after you receive your report, unless you ask for help, and that’s a promise.

If you’re an employer, once you’ve completed this free version, please contact us via the online form below and we can tell you all about the full commercial version of MoralDNA which also adds insights into 10 universal moral values. We can also offer MoralDNA Teams, which helps leaders and teams to understand and improve how they can improve their collective decision-making.

What to expect…

MoralDNA profiling only takes about about 5 minutes to complete. Before you begin we ask you to tell us as much about yourself as you’re happy to share. This is really important for our research. In return we will send you your free personalised report.

    Just a few minutes to find out…

    …and a lifetime to think about it!

    MoralDNA® for Employers

    Organisations around the world have been using MoralDNA both to improve performance and to increase trust. If you are interested in learning more, please complete your free personal profile, then contact us for details of our commercial licences, which offer additional insights into your values, as well as detailed analysis of your organisational culture.

    Please use our form to contact us, we’ll be delighted to hear from you.

    Safe and secure, you can read more about our Privacy Policy and how we treat your information here.

      The MoralDNA Research Project has enabled us to produce a number of in-depth reports into human morality. We are grateful to the Chartered Management Institute, EY, Oliver Wyman, PwC and The Times for their invaluable interest and support.

      To the Research

      Created in 2008, MoralDNA® is a world-wide research initiative led by Roger Steare, The Corporate Philosopher, in partnership with Pavlos Stampoulidis, Director of Psycholate. We’ve put lots in place to ensure your privacy and peace of mind so do read our full Privacy Policy.