We collect data in order to conduct research. That research is aimed at improving our understanding of ethics for the benefit of humanity. We regularly publish our findings.
By completing our MoralDNA™ online questionnaire form you are agreeing to give us your personal data with your full expressed consent. Below we’ll tell you about what we do with this data. Please ensure you are happy before proceeding to take the test.
Personally identifiable data: Non-anonymous data, your NAME and EMAIL ADDRESS, which allows us to identify you as an individual, is available ONLY to Roger Steare Consulting Limited (the Data Controller) and Psycholate Limited (the Data Processor). This is retained in order for us to put your name on your report, send it to you and communicate with you in case of technical issues. Such data is held for one year for the sole purpose of inviting you to retake the questionnaire, after which it is deleted. Psycholate Limited is certified under the International Standards Organisation (ISO/IEC) 27001 standard for Information Security Management Systems.
Anonymized data: The information you give us, including your age, your location, gender, etc and your answers to the questionnaire CANNOT BE USED TO IDENTIFY YOU AS AN INDIVIDUAL. This anonymized information forms our research data and will be kept indefinitely. We may also share this data with third-parties for research purposes ONLY.
No advertising: Your information will NEVER be used for any marketing or advertising purposes and we will never seek to sell you any goods or services.
Your right to ‘opt-out’: During the demographics section of the questionnaire, if you do not wish to provide certain information, you may choose “Rather not say” in any or all of the options. If you decide that you do not wish your data to be processed after collection, please send an email to email@example.com stating your objection and the email address you used to register. Your data will then not be included in our research.
Forced choices: During the questionnaire we require you to pick the most fitting answer to ALL our questions according to the instructions given. This is necessary in order to calculate your scores according to our statistical model and make meaningful comparisons of your scores to all the data we have in our database. If you do not agree, you are not obliged to complete the questionnaire.
Your results: The purpose of our questionnaire is for your own personal development. No important decisions that affect you should be taken based on the results of this questionnaire. If you think someone may be using it for this purpose, such as your current or potential employer, please send us an email at firstname.lastname@example.org explaining the circumstances.