Website Privacy & Cookies

Roger Steare Consulting Limited, (‘our’, ‘us’ or ‘we’) are committed to ensuring the protection of your privacy and personal data, and it’s important for you to know and understand how we will use and protect any information you give us through the use of our websites, our profile software and social media. This includes what information we gather and how we use it, why we sometimes need to store “cookies” on our websites and how to prevent this if you wish.

Our Privacy Policy seeks to follow the current Privacy and Electronics Communications Regulation (PECR), or ePrivacy Directive, and the General Data Privacy Regulations (GDPR) and relates to our websites and

Effective from 25th May 2018, and through subsequent updates, your information will only be used in accordance with this Privacy Policy. We reserve the right to alter this Policy without notice and therefore suggest that you check back from time to time to ensure you are up to date and happy with any changes made.

We may collect the following information

  • Name
  • Contact information including email, website, social media contacts including but not confined to, Twitter, LinkedIn, Google+, Facebook etc.
  • IP address
  • Demographic information such as preferences and interests
  • Other information relevant to your query or communication with us

How we collect Information

We collect information via our website, our contact form and our social media channels, including, but not limited to, Facebook, Twitter and LinkedIn.

Why do we collect this information and what do we do with it?

We gather information in order to:

Specifically via the MoralDNA™ Profile Test

We collect data in order to conduct research. That research is aimed at improving  our understanding of ethics for the benefit of humanity. We regularly publish our findings.

By completing our MoralDNA™ online questionnaire form you are agreeing to give us your personal data with your full expressed consent. Below we’ll tell you about what we do with this data. Please ensure you are happy before proceeding to take the test.

Personally identifiable data: Non-anonymous data, your NAME and EMAIL ADDRESS, which allows us to identify you as an individual, is available ONLY to Roger Steare Consulting Limited (the Data Controller) and Psycholate Limited (the Data Processor). This is retained in order for us to put your name on your report, send it to you and communicate with you in case of technical issues. Such data is held for one year for the sole purpose of inviting you to retake the questionnaire, after which it is deleted.

Anonymized data: The information you give us, including your age, your location, gender, etc and your answers to the questionnaire CANNOT BE USED TO IDENTIFY YOU AS AN INDIVIDUAL. This anonymized information forms our research data and will be kept indefinitely. We may also share this data with third-parties for research purposes ONLY.

No advertising: Your information will NEVER be used for any marketing or advertising purposes and we will never seek to sell you any goods or services.

Your right to ‘opt-out’: During the demographics section of the questionnaire, if you do not wish to provide certain information, you may choose “Rather not say” in any or all of the options. If you decide that you do not wish your data to be processed after collection, please send an email to stating your objection and the email address you used to register. Your data will then not be included in our research.

Forced choices: During the questionnaire we require you to pick the most fitting answer to ALL our questions according to the instructions given. This is necessary in order to calculate your scores according to our statistical model and make meaningful comparisons of your scores to all the data we have in our database. If you do not agree, you are not obliged to complete the questionnaire.

Your results: The purpose of our questionnaire is for your own personal development. No important decisions that affect you should be taken based on the results of this questionnaire. If you think someone may be using it for this purpose, such as your current or potential employer, please send us an email at explaining the circumstances.

Safe and Secure

This website has an SSL Certificate this shows trusted, secure and encrypted information exchange between browsers and webservers, websites and networks.

We are committed to ensuring that your information is secure and to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your Personal Information

Personal information that you submit to us through this website will only be used for the purposes we solicited it. For example, to respond to an enquiry, and will not be used for any other purpose without your consent. We will never pass it on to any third party without your consent, unless legally required to do so. Any information shared with us digitally may be kept for up to 90 days prior to deletion.

You may, at any time, request to see what information of yours we hold and request its deletion. There is no charge and we will supply the information to you within 30 days.


In common with almost all professionally run websites, this website logs the IP address of each visitor in order to keep it running reliably. This is also essential for protecting the website and its visitors from malicious attacks, including infection with malware. This website provides information as a service to vistors such as yourself, and to do this reliably and efficiently, it sometimes places small amounts of information on your computer or device (e.g. mobile phone). This includes small files known as cookies. The cookies stored by this website cannot be used to identify you personally.

How Cookies are used

We use cookies on our website.  Cookies are small text files that help website owners give visitors tailored browsing experiences, thus optimizing the site’s efficiency for each and every visitor.  Many cookies are essential to the functionality of a website and without them the site may not seem to work properly. On our site we have Google analytics cookies.  These give us no personal information about you they simply help us to improve our site and give you the information you’re seeking.

Essential cookies:

Name Provider Type Expires

Statistics Cookies:

Name Provider Type Expires
__utm.gif Pixel Session
__utma HTTP 2 years
__utmb HTTP Session
__utmc HTTP Session
__utmt HTTP Session
__utmz HTTP 6 months

Unclassified Cookies:

Name Provider Type Expires
yourCookieStatus HTTP 6 months

There are no cookies detected on the subdomain the URL that hosts the interactive profile

Google Analytics data retention is 38 months. You’ll find Google’s Analytics Privacy Policy here.

You can opt-out of Google Analytics cookies altogether by linking to this Google Analytics Opt-Out Add-on.

Links to External Websites

Our website contains links to other third party websites, which we feel may be of interest or use to you. Please be aware, however, that once you have left our website we do not have any control over these third party websites and cannot be held responsible for the protection and privacy of any information which you provide whilst visiting such sites as they are not governed by this privacy statement. Please take care and ensure you check the privacy policy or statement applicable to the website you’re visiting.

Social Media

We use a third party provider Hootsuite to manage many of our social media interactions. If you send us a private or direct message via social media the message will be stored by Hootsuite for three months. It will not be shared with any other organisations. You’ll find their privacy policy here.

We also use Facebook, Twitter, LinkedIn. You’ll find their privacy policies here:

We may also stream our video content from the third party supplier You Tube and Vimeo.  Please view their privacy and cookie policies here:

Privacy Queries, Data Removal and Complaints

You may, at any time, request to see what information of yours we hold and request its deletion. There is no charge and we will supply the information to you within 30 days.

Please note that there is additional detail for the profile creation server – You can see these here>

Please contact if you have a query, wish to remove your data from our systems or have a complaint about something you think we have done that affects your data privacy. In respect of a complaint, please do let us know and allow us to remedy the situation. You are also free, at any time, to contact the Information Commissioner’s Office via the

This is a statement of our Privacy Policy and is not a contract. For further information on data protection and the requirements of GDPR we encourage you to visit the ePrivacy Regulation and the ICO Guide to General Data Protection Regulation. 

Thank you

MoralDNA® for Employers

Organisations around the world have been using MoralDNA both to improve performance and to increase trust. If you are interested in learning more, please complete your free personal profile, then contact us for details of our commercial licences, which offer additional insights into your values, as well as detailed analysis of your organisational culture.

Please use our form to contact us, we’ll be delighted to hear from you.

    Created in 2008, MoralDNA® is a world-wide research initiative led by Professor Roger Steare, The Corporate Philosopher, in partnership with Pavlos Stampoulidis, Director of Psycholate. We’ve put lots in place to ensure your privacy and peace of mind so do read our full Privacy Policy.