Tag: business ethics

Honesty-by-occupation1-e1365098234601At first it may appear a little surprising that ‘hope’ is included on the list of moral values tested within the MoralDNA™ Profile.  After all, can someone’s judgment on how full or how empty their metaphorical glass is, impact upon their wider moral outlook and occupation?

The answer is, yes it can and does.

Hope is the moral value that enables us to believe in the good of humanity, even when we ourselves have been hurt.  Hope enables us to be generous, kind and giving to others; through hope we believe that things will get better because of our or someone else’s efforts.

In our MoralDNA™ Profile, one of the factors we measure is Hope and the pattern that emerges by occupation is fascinating.

Topping the list of occupations with the most optimism is Religion, as it is arguable that part of their work is to support people during difficult times – offering them hope and consolation.  The occupations that followed, also scoring highly on Hope include: Investment, Sales, Human Resources, Travel and Leisure, Marketing, Business Consultants, and Real Estate.  All these occupations look to the future.  Also high on hope were more down to earth occupations, including Automobiles & Parts, Telecoms and Oil & Gas.

Who then is languishing at the less optimistic end of the scale?  Chemicals is at the bottom of the list followed by those in Politics and Central Government.  Following on from our revealing test data in Trust, Care, and Honesty, these low scores on Hope are concerning for those whose aim it is to lead us.  Hard on the heels of Politics we find Creative, Legal, Non-Government Organisations and New Media.  Also at the lower end are Armed Services personnel and the Retired

Having a more positive outlook on life can help us better cope with difficulties and help us reach our goals.  People without hope give up.  Positive Psychology, a recent branch of psychology, highlights just how much hope matters; how “being drawn by the future rather than driven by the past” helps create fulfilled, creative and happier human beings – something every individual, community and occupation would surely benefit from.

How hopeful are you in the decisions you make? Join over 80,000 people from over 200 countries around the world and find out more about your values and how you make decisions. 

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Hope: Who Has It? Who Needs It? was last modified: May 14th, 2013 by MoralDNA

care_by_occupation-finalWhat happens when good people go to work?  From the shop floor to the boardroom, the factory, office block, studio, café and classroom, through the MoralDNA™ Profile we’re discovering more about who bring brings the milk of human kindness to work in their packed lunch and who leaves their humanity, along with their coat, at the door.

Our Ethic of Care helps us distinguish “good” from “bad” actions. If other people are going to be inconvenienced or hurt by a decision we make, usually this decision is characterised as “the wrong thing to do”. Care calls into question our empathy – how good we are at putting ourselves in another’s shoes and acting accordingly.

History is littered with atrocities performed by people on others. In all these cases there was a mental process of dehumanizing those suffering by the perpetrators. From the mundane to the tragic; from not being bothered to get someone’s name right to mis-selling products, corporate negligence and acts of terrorism – all these factor within the Ethic of Care.

Since 2012, participants in the worldwide MoralDNA™ Profile have been telling us how they think they behave in their personal lives, as opposed to how they behave at work. In almost all cases people report a reduced Ethic of Care at work, either because they are told to behave in a certain way or because they have to put the interests of their employer over the needs of the customer.  The only professions that reported a slight increase in the Ethic of Care at work were those that deal directly with caring for people: Homemaker, Religion and Healthcare.

So, what of the workers who display the greatest difference between the levels of care shown in their personal lives and those at work?   From our research these include:

  • Advertising and PR
  • Banking
  • Investment
  • Law
  • Telecommunications

An advertising professional’s job is to make you believe you don’t simply want something you need it and, on balance, can’t concern him or herself too much as to whether you are making the right choice given your particular circumstances.

Banking and investment has certainly figured highly in the ‘I’m alright Jack pull up the ladder’ school of behaviour in recent years, memorably illustrated in Goldman Sach’s executive Greg Smith’s open letter of resignation where he noted: “Over the last 12 months I have seen five different managing directors refer to their own clients as ‘muppets’ …” He also added that in sales meetings his colleagues were more concerned about how to make money out of people, than how to help them [1].

Lawyers certainly would appear to need to disassociate themselves from people in order to apply the rule of law, especially when required to defend a client who is guilty but has the right to representation.

Finally, why telecommunications workers seem to care so little about people is something that has us puzzled and we welcome your thoughts on what it is in their industry that is literally disconnecting them from the people around them.

The bottom of the list of those professions with the lowest Ethic of Care in their working lives is dominated by professions in which people are not the main ‘commodity’ and include: chemicals, oil and gas, technology, construction, automobiles, engineering, telecommunications, and industry. Two glaring exceptions to this rule are politics and the armed services.

As more and more people take the MoralDNA® Profile we continue to drill down in greater detail into how people live out their values at home and at work, how they make decisions and how this influences others.

Do you care more at home than at work?  What stops you from “doing the right thing”?  Join over 80,000 people from over 200 countries around the world and find out more about your values and how you make decisions. 

Take the Test

[1] ‘Why I Am Leaving Goldman Sachs’ by GREG SMITH   Published: New York Times , March 14, 2012


When it Comes to Work, Who Cares? was last modified: April 17th, 2013 by MoralDNA